Pop Con Shop

The Pop Con Shop in Valley View Mall, La Crosse, WI, is a vibrant retail destination specializing in pop culture merchandise, collectibles, and fandom-inspired goods.

The Pop Con Shop began its journey in 1996 under the name Toys to Treasures, originally focusing on antique Disney items. By 2008, the business moved into Valley View Mall, starting as a small kiosk before expanding into a full storefront. In 2017, the shop rebranded as Pop Con Shop to reflect its growing emphasis on pop culture merchandise. Today, it has become one of the Midwest’s premier retail destinations, with multiple locations and a reputation for offering both current and classic collectibles.

Inside the Valley View Mall store, visitors can explore an extensive selection of items ranging from anime, superheroes, and video games to TV shows and movies. The shop is especially known for its massive Funko Pop collection, boasting well over a thousand figures, including exclusives and vaulted editions. Beyond Funko Pops, the store carries Loungefly bags, tabletop and card gaming supplies, action figures, Japanese novelty candy and soda, wall décor, jewelry, plush toys, mugs, hats, and more. Weekly shipments ensure fresh inventory, keeping the store dynamic and exciting for repeat visitors.

What makes Pop Con Shop stand out is its ability to create a pop culture paradise for fans of all ages. Whether you’re a seasoned collector searching for rare items or a casual shopper looking for a unique gift, the store’s diverse offerings make it a go-to destination in La Crosse. Its presence in Valley View Mall also ties it into the broader shopping experience, giving locals and visitors alike a chance to immerse themselves in fandom culture while enjoying the convenience of a mall setting.